Could saunas become the ‘new pub’ when it comes to socialising?
Could Saunas Become the ‘New Pub’ for Socialising?
Sauna culture is expanding rapidly throughout the UK, with locations now emerging in Wales and other rural areas. Advocates suggest these heated spaces might soon rival traditional pubs as hubs for social interaction. Over 600 public saunas now operate across the nation, including those situated by lakes, on beaches, and in scenic countryside spots.
Health Benefits and Caution
While users often cite sauna sessions for their wellness perks, the scientific basis for these claims is complex. Experts advise caution, stressing the importance of staying hydrated and pairing sauna use with other healthy habits. The British Sauna Society (BSS) reports nearly 640 saunas on its platform, a rise from 540 at the beginning of the year. A forecast predicts the UK could surpass other European nations as the leading sauna market by 2033.
“The rising numbers indicate the trend is still gaining momentum,” said Gabrielle Reason, director of the BSS.
From Personal Struggle to Community Space
Kathryn Donavan, 40, launched Môr A Sawna near Jackson’s Bay, Barry, Vale of Glamorgan, in June 2024. Her journey began with chronic health challenges—premenstrual dysphoric disorder (PMDD) and endometriosis—managed through cold water therapy. After surgery to remove parts of her uterus, she faced worsened symptoms, including severe pain and flu-like exhaustion. “I couldn’t even get out of bed,” she recalled. Seeking relief, she started visiting a remote sauna and eventually decided to create her own outdoor facility.
“Sauna has transformed my life. The pain is now manageable, and I’ve found a sense of connection I didn’t know I needed,” Donavan added.
William Jenkins, 34, opened Hikitalo Sauna in Porthcawl after years in the tech industry. His 15-year career left him battling mental health issues, culminating in a breakdown. During travels, he encountered sauna culture and visited 70 facilities in 14 countries. “Saunas are the new pub,” he claimed. “They offer a sober way to gather, with no hangovers.”
“Social ties are vital for mental well-being. Saunas provide a judgment-free zone where people can bond,” Jenkins said.
Jenkins also highlighted how Wales’ natural beauty complements the sauna experience, much like in Finland. “Combining social saunas with nature is something unique,” he noted. Dr. Geoff Combs, a sport and exercise science lecturer at Bangor University, emphasized that sauna benefits depend on integrating them with other healthy routines. “Mental health improvements are positive, but more research is needed to validate long-term effects,” he explained. Safety, he added, requires hydration, gradual entry, and listening to one’s body.
